Diploma of Marketing and Communication
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
|Delivery Mode||Face-to-face: 13.5hrs/week|
|BSBMKG541||Identify and evaluate marketing opportunities||Core|
|BSBMKG542||Establish and monitor the marketing mix||Core|
|BSBMKG552||Design and develop marketing communication plans||Core|
|BSBMKG555||Write persuasive copy||Core|
|BSBPMG430||Undertake project work||Core|
|BSBMKG543||Plan and interpret market research||Elective|
|BSBMKG545||Conduct marketing audits||Elective|
|SIRXOSM007||Manage risk to organisational reputation in an online setting||Elective|
|BSBCMM511||Communicate with influence||Elective|
|BSBPEF501||Manage personal and professional development||Elective|
|SIRXSTR001||Develop an ecommerce strategy||Elective|
|SIRXOSM002||Maintain ethical and professional standards when using social media and online platforms||Elective|
Students must be aged 18 or above and have satisfied one of the following requirements:
Have completed BSB42415 Certificate IV in Marketing and Communication OR:
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
English proficiency requirement:
- IELTS overall score 5.5
- TOEFL (iBT) score of 46
- PTE (Pearson Test of English Academic) score of 45
Language, Literacy and Numeracy
- AIC staff will review an applicant’s language, literacy and numeracy skills during the application process with writing tasks and one-on-one interviews. If the review determines the applicant would benefit from a thorough language, literacy and numeracy skill assessment, AIC staff will discuss further options with the applicant as outlined in its Enrolment Policy.
Pathways from the qualification:
The students who undertake the BSB50620 Diploma of Marketing and Communication are provided with advice of further training options. Students who gain this qualification can further their study in BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications.
Job roles and titles vary across different industry sectors.:
Possible job titles relevant to this qualification include:
- Sales Manager
- Marketing Coordinator
- Marketing Team Leader
- Public Relations Manager
- Marketing Manager
- International Marketing Coordinator (Education)