BSB60520 Advanced Diploma of Marketing and Communication
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
|Develop organisational marketing strategy
|Manage organisational marketing processes
|Develop marketing plans
|Develop and maintain strategic business networks
|Develop advertising campaigns
|Manage market research
|Originate and develop concepts
|Implement and manage international marketing programs
|Review organisational digital strategy
|Lead and manage organisational change
|Manage budgets and financial plans
|Apply critical thinking for complex problem solving
Students must be aged 18 or above and have satisfied one of the following requirements:
Have completed BSB52415 Diploma of Marketing and Communication OR:
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
English proficiency requirement:
- IELTS overall score 5.5
- TOEFL (iBT) score of 46
- PTE (Pearson Test of English Academic) score of 45
Language, Literacy and Numeracy
- AIC staff will review an applicant’s language, literacy and numeracy skills during the application process with writing tasks and one-on-one interviews. If the review determines the applicant would benefit from a thorough language, literacy and numeracy skill assessment, AIC staff will discuss further options with the applicant as outlined in its Enrolment Policy.
Pathways from the qualification:
The students who undertake the BSB60520 Advanced Diploma of Marketing and Communication are provided with advice of further training options. Students who gain this qualification can further their study in a range of other Tertiary qualifications.
Possible job titles relevant to this qualification include:
- Marketing Director
- Marketing Strategist
- Marketing Manager