BSB40820 Certificate IV in Marketing and Communication
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
| Duration | 52 Weeks |
| National Code | BSB40820 |
| CRICOS Code | 111459H |
| Delivery Mode | Face-to-face: 13.5hrs/week Online: 6.5hrs/week |
| Tuition Fee | $10,000 |
| Enrolment Fee* | $200 |
| Material Fee* | $200 |
Course Structure
| Code | Title | Core/ Elective |
| BSBCMM411 | Make presentations | Core |
| BSBCRT412 | Articulate, present and debate ideas | Core |
| BSBMKG433 | Undertake marketing activities | Core |
| BSBMKG435 | Analyse consumer behaviour | Core |
| BSBMKG439 | Develop and apply knowledge of communications industry | Core |
| BSBWRT411 | Write complex documents | Core |
| BSBMKG431 | Assess marketing opportunities | Elective |
| BSBMKG440 | Apply marketing communication across a convergent industry | Elective |
| BSBTEC303 | Create electronic presentations | Elective |
| BSBPEF402 | Develop personal work priorities | Elective |
| BSBPEF401 | Manage personal health and wellbeing | Elective |
| BSBMKG434 | Promote products and services | Elective |
Entry Requirements
Students must be aged 18 or above and have satisfactorily completed at least Australian Year 12 or overseas equivalent school qualifications or Certificate III in a related field.
English proficiency requirement:
- IELTS overall score 6.0
- TOEFL (iBT) score (only accepted if test is taken on or before 25 July 2023) of 64
- PTE (Pearson Test of English Academic) score of 50
Language, Literacy and Numeracy
- AIC staff will review an applicant’s language, literacy and numeracy skills during the application process with writing tasks and one-on-one interviews. If the review determines the applicant would benefit from a thorough language, literacy and numeracy skill assessment, AIC staff will discuss further options with the applicant as outlined in its Enrolment Policy.
Pathways from the qualification
The students who undertake the BSB40820 Certificate IV in Marketing and Communication are provided with advice of further training options. Students who gain this qualification can further their study in BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
| Marketing Coordinator | Advertising Account Coordinator |
| Media Assistant | Market Research Assistant |
| Sales Administrator | Public Relations Officer |
| Media Planner | Promotions Assistant Manager |
| Direct Marketing Officer | Marketing Officer |