BSB40820 Certificate IV in Marketing and Communication

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Duration52 Weeks
National CodeBSB40820
CRICOS Code111459H
Delivery ModeFace-to-face: 13.5hrs/week
Online: 6.5hrs/week
Tuition Fee$10,000
Enrolment Fee*$200
Material Fee*$200

Course Structure

CodeTitleCore/ Elective
BSBCMM411Make presentationsCore
BSBCRT412Articulate, present and debate ideasCore
BSBMKG433Undertake marketing activitiesCore
BSBMKG435Analyse consumer behaviourCore
BSBMKG439Develop and apply knowledge of communications industryCore
BSBWRT411Write complex documentsCore
BSBMKG431Assess marketing opportunitiesElective
BSBMKG440Apply marketing communication across a convergent industryElective
BSBTEC303Create electronic presentationsElective
BSBPEF402Develop personal work prioritiesElective
BSBPEF401Manage personal health and wellbeingElective
BSBMKG434Promote products and servicesElective
Note: Electives are pre-selected

Entry Requirements

Students must be aged 18 or above and have satisfactorily completed at least Australian Year 12 or overseas equivalent school qualifications or Certificate III in a related field.

English proficiency requirement:

  • IELTS overall score 6.0
  • TOEFL (iBT) score (only accepted if test is taken on or before 25 July 2023) of 64
  • PTE (Pearson Test of English Academic) score of 50

Language, Literacy and Numeracy

  • AIC staff will review an applicant’s language, literacy and numeracy skills during the application process with writing tasks and one-on-one interviews. If the review determines the applicant would benefit from a thorough language, literacy and numeracy skill assessment, AIC staff will discuss further options with the applicant as outlined in its Enrolment Policy.

Pathways from the qualification

The students who undertake the BSB40820 Certificate IV in Marketing and Communication are provided with advice of further training options. Students who gain this qualification can further their study in BSB50620 Diploma of Marketing and Communication or a range of other Diploma qualifications.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

Marketing CoordinatorAdvertising Account Coordinator
Media AssistantMarket Research Assistant
Sales AdministratorPublic Relations Officer
Media PlannerPromotions Assistant Manager
Direct Marketing OfficerMarketing Officer